Collection: B.F.F.

This bag really will become your best friend, whether you use it as a diaper bag or an everyday bag. Detachable, adjustable straps let you carry the BFF as a backpack, messenger bag or tote bag to suit the needs of the day. Spacious and structured, this bag provides ample space for all your daily essentials, and seven interior pockets keep everything neat and organized. Insulated side pockets keep drinks and snacks at the perfect temperature for baby (or you!).

28 products
  • JU-JU-BE B.F.F. CONVERTIBLE BACKPACK - ENCHANTED GARDEN 🌸
    JU-JU-BE B.F.F. CONVERTIBLE BACKPACK - ENCHANTED GARDEN 🌸
    Regular price
    Sold out
    Sale price
    $299.00
    Unit price
    per 
  • JU-JU-BE B.F.F. CONVERTIBLE BACKPACK - PRISM ROSE
    JU-JU-BE B.F.F. CONVERTIBLE BACKPACK - PRISM ROSE
    Regular price
    $299.00
    Sale price
    $299.00
    Unit price
    per 
  • JU-JU-BE B.F.F. CONVERTIBLE BACKPACK - CHROMATICS OLIVE ROSE 2.0
    JU-JU-BE B.F.F. CONVERTIBLE BACKPACK - CHROMATICS OLIVE ROSE 2.0
    Regular price
    Sold out
    Sale price
    $299.00
    Unit price
    per 
  • JU-JU-BE B.F.F. CONVERTIBLE BACKPACK - HARRY POTTER | HONEYDUKES
    JU-JU-BE B.F.F. CONVERTIBLE BACKPACK - HARRY POTTER | HONEYDUKES
    Regular price
    $299.00
    Sale price
    $299.00
    Unit price
    per 
  • JU-JU-BE B.F.F. CONVERTIBLE BACKPACK - SAKURA AT DUSK
    JU-JU-BE B.F.F. CONVERTIBLE BACKPACK - SAKURA AT DUSK
    Regular price
    $299.00
    Sale price
    $299.00
    Unit price
    per 
  • JU-JU-BE B.F.F. CONVERTIBLE BACKPACK - WHIMSICAL WHISPER
    JU-JU-BE B.F.F. CONVERTIBLE BACKPACK - WHIMSICAL WHISPER
    Regular price
    $299.00
    Sale price
    $299.00
    Unit price
    per 
  • JU-JU-BE B.F.F. CONVERTIBLE BACKPACK - QUEEN OF THE NILE
    JU-JU-BE B.F.F. CONVERTIBLE BACKPACK - QUEEN OF THE NILE
    Regular price
    $299.00
    Sale price
    $299.00
    Unit price
    per 
  • JU-JU-BE B.F.F.CONVERTIBLE BACKPACK - CHROMATICS BLUSH
    JU-JU-BE B.F.F.CONVERTIBLE BACKPACK - CHROMATICS BLUSH
    Regular price
    Sold out
    Sale price
    $299.00
    Unit price
    per